[1] Saida Merzekanova
New York-based Software Designer, Strategist, and Producer, specializing in brand strategy, UX/UI, live experiential. Working across product, brand, events, culture.

My journey began in education in Comm & Journalism. For years I’ve worked in both journalistic projects and hospitality.

Later on, I pursued CE—Professional Development in Human-Computer Interaction with a focus on software development and User Experience design. And also received certifications in data analytics and applied psychology. I've worked with a big range of clients across SaaS, enterprise, and DTC.

As of now, I've transitioned fully into experiential and entrepreneurship. My current focus is on building Midnight Solux Club. MSC is a culmination of all my past experiences and knowledge, built for people who believe pleasure is a biological mechanism.

In my free time, I’m also a music producer and that is my life’s soul-forward venture.

You can find selected works below or email saida@48foundry.com for more work and proposals.