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I established 48 Creative Lab with a clear objective: to bridge the gap in the market
for start-ups and businesses seeking a comprehensive, all-in-one 360 solution. It is a platform to experiment
with innovativations and test business and marketing strategies that can be
adapted to drive growth and success for my clients' businesses. In the first six months of
operation, 48CL experienced rapid growth, expanding from a solo venture into a
dynamic network of partnering services and team of talents. The theme of The Year of the Dragon
(2024)
was my main inspiration behind the name, identity, color, and logo.
Market Research
Business Strategy
Identity & Design
Campaign
